About the City of Waco Tourism Department

About the Waco Convention & Visitors Bureau

Follow your heart to Waco!

Waco offers enough to keep visitors busy for days! Mountain bike or hike in Cameron Park, explore downtown where you’ll find Magnolia Market, antique stores, and wonderful local shops and restaurants. Stroll through our cultural and historic district. Walk across the historic Suspension Bridge, built in 1870, where the hooves of cattle followed the Chisholm and Shawnee Trails. Come for a weekend getaway, a convention, a tour, or simply to relax. Enjoy all that Waco has to offer.

Waco has been a destination for visitors and conventioneers since its founding in 1849. Through the years, the need arose for a staff dedicated to marketing Waco as a destination for conventions and leisure travelers.

The Waco Convention & Visitors Bureau (CVB) was established in 1983. It is a department of the City of Waco, Texas, a municipal corporation. The CVB is responsible for marketing Waco as a destination for conferences, business, and group and leisure travel. The CVB also manages the Waco Convention Center and the Waco Welcome Center. The Convention Center & Visitors Bureau Commission is appointed by the Waco City Council.

For more information, visit wacoheartoftexas.com or click here to request a free copy of the official Waco Visitors Guide.

The Waco Welcome Center is your source for all things Waco! You’ll find friendly and knowledgeable staff, ready to help however they can to ensure you enjoy your time in Waco! You can also pick up visitor guides, coupons, and maps, as well as find out more about attractions, lodging, shopping, dining, tours, and events. Our Welcome Center also offers a great selection of Waco gifts and souvenirs.

Stop in the Waco Welcome Center to say hello when you are in town! We’d love to meet you.

Waco Welcome Center
106 Texas Ranger Trail
Toll-Free: (800) 922-6386
Direct: (254) 750-8696


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